work
[ AI Visualization for Digital Marketing Assets ]
For Organic Jaguar, a gender-neutral skincare and lifestyle brand, I created a range of digital marketing assets through freelance work with B Well MKTG, including social media graphics, paid ads, and Amazon infographics. The work supported several product lines—including men’s boxers, a night serum, a shower filter, and more—and required a flexible, resourceful design process. In many cases, we were working from limited source material rather than a fully built-out asset library, so part of my role was to develop visuals outward from simple product imagery and provided copy while keeping the work aligned with the brand’s clean, wellness-oriented identity.
I collaborated closely with the agency owner to translate campaign needs into polished, platform-ready assets, using AI image-generation tools to expand the available visual world around each product. Because the AI outputs often needed refinement, I brought the images back into Photoshop to correct packaging, labels, logos, and product details before adapting them across social, paid media, and e-commerce formats. This project gave me a practical way to combine emerging tools with traditional design judgment—using AI to build atmosphere and variety, then relying on art direction, retouching, and layout to make the final work feel intentional, accurate, and on-brand.
I collaborated closely with the agency owner to translate campaign needs into polished, platform-ready assets, using AI image-generation tools to expand the available visual world around each product. Because the AI outputs often needed refinement, I brought the images back into Photoshop to correct packaging, labels, logos, and product details before adapting them across social, paid media, and e-commerce formats. This project gave me a practical way to combine emerging tools with traditional design judgment—using AI to build atmosphere and variety, then relying on art direction, retouching, and layout to make the final work feel intentional, accurate, and on-brand.
